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College football is one of the most popular sports to bet on nationwide, but a few conferences really stick out above the rest in terms of amount of action sportsbooks take. Here are the top 10 most bet on conferences in college football.
The Sun Belt isn’t exactly a major conference, but the league has had several great stories over the past few seasons. Led by Appalachian State, Coastal Carolina and Louisiana, the Sun Belt generates a lot of attention in a football-crazy part of the country.
Known for “MACtion,” the MAC plays several of its late-season games during the middle of the week. Casual and die-hard football fans alike enjoy having a game to watch every night, and the midweek games draw a lot of attention and of course betting to the conference.
The independent category here can essentially be named “Notre Dame.” As by far the largest brand without a conference (at least for now), the Irish have a widespread and extremely passionate fanbase.
Other independents that see a significant amount of bets on their games include Army, BYU (until 2023 when it joins the Big 12), Liberty (joining Conference USA in 2023), New Mexico State (also joining Conference USA in 2023), UConn, and UMass.
The Mountain West is one of conferences that benefits from the time zones it plays in. While a lot of these games would get lost during the day with other big matchups going on simultaneously, bettors love turning to a late-night game on the blue turf at Boise State. Better yet, a late night game on the island when Hawaii is at home.
The American Athletic Conference has been very strong in both football and basketball as of late. With schools like Cincinnati, Houston, UCF, SMU, and Memphis, there’s a lot of star power in the American. Unfortunately for the conference, many of those top schools are headed to the Big 12.
Ah yes. Speaking of the Big 12, the conference is scrambling to replace Oklahoma and Texas, who will be headed to the SEC.
There’s a lot of uncertainty surrounding the future of the conference, but for now the Sooners and Longhorns do bring a lot of attention from fans and gamblers alike.
Another conference scrambling is the Pac-12, which was blindsided with the news that USC and UCLA would be leaving for the Big 10 in 2023.
The Pac-12 and Big 12 are in a very similar spot, and it seems like there’s potential for each of them to recruit members of the other league. In the meantime, Oregon, Washington, and Utah are still strong programs that there will be a market for in realignment.
As seen in the photo above, last year’s ACC Championship game between Wake Forest and Pitt wasn’t exactly a clash of national powers.
Clemson, Florida State, and Miami bring the most attention from a football point of view, but the depth of the league has been an issue in recent seasons.
While the ACC hasn’t had any members poached, the league is far from the future super-conferences that top this list.
The SEC isn’t first on a list about college football? Well, a lot of that probably has to do with a lack of states with legalized retail and mobile gambling in its footprint. Tennessee and Louisiana are two of the only states in the south with mobile sports betting. The conference itself is in good shape, especially with Oklahoma and Texas set to join in 2023.
The Big Ten made a gigantic splash in the college football landscape by landing USC and UCLA in 2023. For this season though, the brands like Ohio State, Michigan, Michigan State, Penn State, Wisconsin will have to do.
With several strong academic schools and a league that is about to span from coast to coast, the Big Ten is in an ideal spot for its future. That more money is gambled on Big Ten schools than any other conference only reinforces the potential of the league.