One thing that sportsbooks will do to entice users to place bets on their specific book offers them a rewards program, also called a loyalty program. Before we detail which books have the best programs, first, let’s detail what exactly a rewards program is.
What is a Sportsbook Rewards or Loyalty Program?
A rewards program for a sportsbook can be viewed similarly to a rewards program that fast-food restaurants offer: the more money you spend with that restaurant, the more points you rack up.
How it works is these sportsbooks keep track of your activity and then issue rewards based on your level of activity with that book. So, essentially the more money you spend with a book such as Caesars Sportsbook, the more rewards you will get with them. The types of rewards that each book offers are different from book to book, but the overall concept is the same: the more money/bets you place with them the more rewards you will get.
As bettors place bets through these books, they accumulate loyalty points that they can redeem for rewards that get more and more valuable as they spend more money. Bettors are then able to redeem these for prizes such as site credit, free bets, refunds on net losses, and the heavy hitters can redeem them for invitations for special events and even luxury gifts.
As mentioned previously, each book is going to have a different spin on its rewards program. Books such as Caesars and BetMGM have physical locations so they offer a wider rewards package that includes their in-person casinos and resorts, while other books such as DraftKings and PointsBet are all mobile.
Here is a list of the best sportsbooks rewards programs, in order.
Caesars has the benefit of having a huge, in-person casino and resort located in Vegas. So, they offer an all-encompassing rewards program that gives users loyalty points for shopping, dining and playing at Caesars properties as well as betting on the Caesars Sportsbook mobile app.
Users are able to sign up for the rewards program online on the mobile app and can link both their in-person and online play into one account. Because of this, users are able to redeem points both on the mobile app as well as on property locations.
Caesars awards their user’s loyalty points that are called Reward Credits. They also offer six total tiered levels- with all users starting at a gold level at the lowest, and all the way up to the highest level which is called Seven Stars.
The way you can earn Reward Credits depends on how you spend your money with Caesars. For the majority of us that mostly just use the mobile app, you can earn 1 Reward Credit for every $5 of potential profit on sports bets placed.
Naturally, the more money you spend with Caesars the more Reward Credits you earn and move up the ladder. Starting at the Diamond Level you are able to get a discounted stay at the resorts, or two free nights at the Caesars Palace in Dubai! If you can get to the Seven Stars level, then you can really reap the benefits of the Caesars rewards program in the form of $1200 roundtrip airfare and travel credit to Vegas, as well as a $500 dining voucher.
BetMGM is similar to Caesars in that they have on-site locations, but BetMGM automatically signs its users up for its rewards program. So, unlike Caesars, you don’t need to sign up or opt-in yourself. Either way, you can both earn and redeem points with BetMGM on their mobile app as well as their in-person properties.
BetMGM isn’t as clear as Caesars in how you can earn Rewards Points, but they have a similar setup in terms of tiered levels based on credits earned.
Below is how BetMGM users can earn loyalty points through the mobile betting app, which is the most frequent way you are going to earn rewards through BetMGM.
Just like Caesars, the higher tier level you are, the more valuable the rewards are. Platinum and Noir members can also get flight credits towards a Vegas trip as well as a free stay. It certainly pays to spend money through these sportsbooks!
After BetMGM and Caesars, the rest of the rewards programs are all going to be online-oriented as opposed to being online and in-person resorts/casinos.
BetRivers offers a standard, but still premier rewards program, called iRush Rewards (iRR). Their tier levels are pictured below:
BetRivers iRR is easy to understand because it is just a number system. 1 to 10, with 10 being the highest, and then elite at the very top. The color change at number 7 signifies when a user becomes a VIP, which includes a bevy of additional rewards.
BetRivers program is also nice because it clearly lists how one can go about earning points, which is again pictured below.
To confirm- Combination Size just refers to how many legs are in a parlay. So, a $6 wager would earn $1 point, and it goes down from there. Another thing that is nice about BetRivers is that because it is all online, it is very easy to understand exactly what each tier gets you. Caesars and BetMGM are very generous in their offerings, but it can be confusing to conceptualize due to the sheer number of avenues in which one can earn and redeem points. BetRivers is pretty straightforward:
So, according to the two tables above, users can get to level 7 by placing a total of $31,200 in straight bets, $15,600 on two-leg parlays, and so on.
There is one caveat with BetRivers that is these loyalty points are not valid for a year. To put it simply, if bettors don’t continue to place bets on BetRivers, then they will most likely lose their loyalty tier after about 30 days. After the 30 day point, loyalty points begin to drop from a customer’s balance at the rate they were earned during that time frame. It sounds confusing, but overall BetRivers wants to get users to consistently use their app on a monthly basis.
The last type of reward that BetRivers offers are iRush Rewards points- these are earned at the same rate as loyalty points but the main difference being they do not expire. IRR points can be used at the Bonus Store and redeemed to earn prizes. Types of prizes include free bets, site credit, profit boosts, and bonus money.
PointsBet is nice in its simplicity. The rewards never expire, and it is a very simple points-based loyalty scheme. All PointsBet users need to do is simply place wagers and they are able to redeem points that do not expire. The rate at which points can be earned is listed below:
The more you bet, the more you earn! Here’s the breakdown:
$5 Fixed Odds bet = 1 reward point
$1 Parlay bet = 1 reward point
Every dollar won OR lost via PointsBetting = 1 reward point
More ways to win
$100 Parlay = 100 points
$200 Fixed Odds Bet = 200 Points
$300 PointsBetting Win = 300 Points
$300 In-Play Bet = 300 points
$100 In-Play Parlay = 100 points
1000 Points Earned = $10 Free Bet
Each reward point is worth one penny, so $.01. They can be redeemed for site credit at the rate below:
The nice part about PointsBet is because they don’t expire, there is no stress to redeem your rewards by a certain date. So, even if you do not frequently use PointsBet, you can still wait until you’ve earned 100,000 points and redeem that for a $1,000 risk-free bet!
At DraftKings, the loyalty points that users earn are called Crowns. The one difference is with DraftKings specifically you can play Daily Fantasy, so any money spent on DFS goes towards your crowns earned. The way you can earn them is here:
Similar to other books, DraftKings does have a tiered rewards program, going from Bronze all the way to Onyx at the top. Despite only being offered as a mobile app or website, because of the sheer number of users DraftKings has they still offer a pretty wide range of rewards you can redeem your crowns for.
They have the standard free bets or site credit offerings, but they also have an online marketplace called the Dynasty Store. Users can redeem their crowns at the Dynasty Store for a wide variety of options that are not limited to sports betting or DFS. They can be used to get gift cards, electronics, or even vacation and travel depending on how many crowns you have. Overall, the DraftKings Dynasty Store is essentially an all-encompassing online store that offers a ton of options.